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Overview: Aprimo is 100% focused on building technology that enables the entire marketing organization to support the brand promise and strategy of the business.
KnowledgeStorm's detailed company reports contain important information including: stock symbols, company size, addresses, and more. You may access this additional information about this company by viewing one of the detailed solution reports or research abstracts listed below
6 Simple Solutions for Measuring Marketing Performance by Aprimo, Inc.
June 2008 - EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities by Aprimo, Inc.
June 2008 - An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity by Aprimo, Inc.
November 2008 - Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.
Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model by Aprimo, Inc.
November 2008 - The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.
Gartner's Magic Quadrant for Marketing Resource Management by Aprimo, Inc.
June 2008 - MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
How to Improve Marketing Execution and Efficiency by Aprimo, Inc.
June 2008 - Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function.
LendingTree: Direct Marketing Wins...with Enterprise Campaign Management by Aprimo, Inc.
November 2008 - Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.
Marketing Finance System (MFS): Automate Core Marketing Operations Processes by Aprimo, Inc.
June 2008 - This paper will describe core processes which are critical to fully leverage an MFS application.
Streamlining Marketing Management and Processes, a Merrill Lynch Success Story by Aprimo, Inc.
June 2008 - This 2002 case study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100 million-plus marketing spend.
Warner Bros. Case Study by Aprimo, Inc.
November 2008 - Warner Bros. implemented Aprimo's Marketing Resource Management solution, which helped them to combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.
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